YouTube will be the exclusive video services and music streaming services partner of YouTube Theater, SoFi Stadium and Hollywood Park and the exclusive video services partner and an official music streaming services partner of the Rams and Chargers. Google Cloud is the exclusive cloud partner of YouTube Theater as well.
This agreement builds upon YouTube parent company Google’s previously announced partnerships with Hollywood Park that made Google Cloud the exclusive cloud partner of the Los Angeles Rams, Los Angeles Chargers and their home SoFi Stadium. The venue also features a dynamic digital wall on the interior that will be used to celebrate YouTube creators and artists by showcasing them in a gallery-like setting. The innovative features at YouTube Theater focus on interactivity, including a large scale digital YouTube play button icon outside the venue, which can transform into an immersive video screen that guests can interact with by mirroring themselves on the screen and by viewing highlights of YouTube’s creator and artist content. Guests at the theater will be introduced to state-of-the-art technology and premium finishes that elevate the fan experience. Hollywood Park and Live Nation have partnered in an exclusive multi-year booking agreement and have already confirmed Caifanes, Los Angeles Azules, Pitbull, Black Pumas, Devo, Trippie Redd, Alejandro Sanz, Christian Nodal, Marina, and Louis Tomlinson to play shows at the theater in 20. YouTube Theater is designed to be home to a variety of live entertainment events. YouTube Theater is the next step for Hollywood Park as we develop and deliver on creating a true sports and entertainment destination across our 300 acres.” “YouTube Theater will be open to the public this summer as Los Angeles’ new home for esports, community gatherings, concerts, and all types of live entertainment.
We cannot imagine a better partner to help us bring this vision to life than YouTube,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “When he set out to build YouTube Theater, Stan Kroenke envisioned an intimate, world-class venue that exemplified three core aspects: technology, creativity, and entertainment. “YouTube creators and artists are the heart of YouTube and YouTube Theater adds to the portfolio of opportunities to drive their creativity, build their businesses, grow their communities and so much more.” “YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together, while simultaneously sharing that same event experience with our two billion global monthly users through livestreams and VOD content,” said Angela Courtin, Vice President of Brand Marketing, YouTube. The first event to officially open the venue is slated for mid summer. Stanley Kroenke, and construction is set to complete for the theater in summer 2021. YouTube Theater is part of the sprawling Hollywood Park mixed-use development in Inglewood, Calif., which is being developed by Los Angeles Rams Owner/Chairman E. The partnership is the first-of-its-kind for YouTube, with the venue hosting a variety of live entertainment from concerts to comedy, award shows, esports competitions, community events, conferences, and distinctive YouTube creator events. LOS ANGELES – J– Hollywood Park, a near 300-acre sports and entertainment destination, and YouTube have partnered in an extensive multi-year agreement that names the development’s 6,000-seat performance venue, YouTube Theater.
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First Naming Rights Agreement for YouTube Features State-of-the-Art and Interactive Technology at New Los Angeles Entertainment Venue Plus a Variety of Live Entertainment Spanning Concerts, Comedy, Community Events, YouTube Creators, Esports and More
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